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Bango's Mobile Analytics
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Vanessa Daly
Premium SMS, WAP billing
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Refunds just 0.1% for mobile web billing

The plague of Premium SMS, apart from the current spate of law suits in America, is the high refund levels experienced by content providers. This has been a necessary evil when there wasn’t another way to buy digital content on the mobile phone but now there is an alternative! This alternative is WAP billing where [...]

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blog by
Bango's Mobile Analytics
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Vanessa Daly
payout rates, UK, WAP billing
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UK payout rates approach credit card levels

One of the reasons why the UK mobile content industry is as prosperous and vibrant as it is, is because the mobile operators in this country have increased payout rates over and above other European countries. This encourages content providers to run promotions on these networks as they receive a better return on their marketing [...]

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blog by
Bango's Mobile Analytics
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Vanessa Daly
USA, WAP billing
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The US takes to WAP billing

The news today from Bango that it has seen a four-fold increase in WAP billing transactions in the US over the last 3 months confirms that the US is finally realizing the benefits of WAP billing over Premium SMS. So why is WAP billing proving so popular? WAP billing delivers a more transparent payment experience [...]

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blog by
Bango's Mobile Analytics
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Vanessa Daly
Payforit, WAP billing
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Payforit expands marketing opt-ins to all networks

There’s been a big change to the UK WAP billing standard, Payforit, with all UK subscribers now pre-checked for marketing opt-ins after a billing transaction. The marketing opt-in is presented to the consumer as a “check box” once a purchase is confirmed, and enables the consumer to receive relevant marketing messages, sent to their phone. [...]

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blog by
Bango's Mobile Analytics
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Vanessa Daly
WAP billing
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Could Google emulated the Apple iStore?

In an entry posted on the Official Android developer blog, Google announced Android Market, a content deployment channel that will allow users to find and install new software. Google mobile platform program manager Eric Chu said that the Android Market will be open to all third-party developers – good news for the developer community. Interestingly, [...]

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