Billing on Mobile

One of the reasons why the UK mobile content industry is as prosperous and vibrant as it is, is because the mobile operators in this country have increased payout rates over and above other European countries. This encourages content providers to run promotions on these networks as they receive a better return on their marketing investment.

What’s really interesting is that the payout rates are now exceedingly high, approaching that of credit cards. With billing networks like Bango content providers could be earning up to 88% on all content sales in the UK from Orange subscribers. Vodafone UK is close behind with a payout rate of up to 84%.

These levels are unprecedented in the industry and we watch with interest to see which other mobile operators follow the UK’s lead and realize that to grow a market, you need to reward those that can make it happen - the content providers.