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Bango's Mobile Analytics
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Vanessa Daly
operator billing, Premium SMS, WAP billing
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Verizon 3-cent ruling great news for mobile marketing

Verizon has been hiitting the news a lot recently. This past week , the US’s No. 2 mobile operator has been the subject of a “will they, won’t they?” question on charging their subscribers for sending text messages. The plan was to charge $0.03 each, something that caused wide consternation in the mobile industry, particularly [...]

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blog by
Bango's Mobile Analytics
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martinharris
content purchase, operator billing, WAP billing
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Will France expand its mobile business overseas?

Vive La France! Well as long as you are happy with the French “Gallery”. France has a unique structure for mobile content with the Walled Gardens of their operator portals surrounded by a Fortified Field called “Gallery”. This is not true off-portal as there is a strict approval procedure which is run by the mobile operators. [...]

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blog by
Bango's Mobile Analytics
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Vanessa Daly
content purchase, operator billing, WAP billing
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Are higher payout rates increasing mobile billing volumes?

A basic rule of economics is that if you want to grow the size of the market then you need to make it attractive for people to invest and do business – and by attractive, we are talking about rewarding businesses financially. In the mobile content business, the most effective lever you can apply is [...]

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