App Stores for mobile phones do seem to be flavor of the month, judging by the announcements at Mobile World Congress this month. Along came Apple and launched a highly successful iPhone App Store and now nearly all the major handset vendors – Nokia, RIM, Google to name a few – have or are jumping [...]
In this economy, all of us are looking at how we can save money. But we should also be looking at how we can increase revenue. “Don’t leave money on the table that should be yours,” warned Anil Malhotra, SVP of Marketing at Bango. “Just as a bank may not always pass on interest rate [...]
If you are looking for a mobile billing solution and think that Premium SMS is the obvious choice for selling your mobile content then it’s probably worth taking a closer look at what other options you have. There are two things to bear in mind: What’s the user experience going to be? A poor experience [...]
