“Don’t leave money on the table that should be yours,” warned Anil Malhotra, SVP of Marketing at Bango. “Just as a bank may not always pass on interest rate improvements then make sure your billing provider does.”
Here are some hints and tips on how you can increase revenue:
Look beyond the headline rates quoted by your billing provider. It doesn’t take into account hidden costs such as chargebacks, transaction fees which may be hidden in the small print.
Consider speed of processing and connection reliability. There’s a direct relationship between incomplete payments and how long it takes the billing platform to establish the connection and process the payment. This should take no more than a few seconds.
A fast track payment flow, showing only the screens that are needed for compliance with local standards, means more people pay.
Doing this and other measures discussed in Bango warns content providers to look beyond the headline figures means you can increase your mobile revenues by 6 percent.
The risk of not doing this is potentially hundreds of thousands of dollars a year, depending on the size of your business.
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