Billing on Mobile

Some recent stats from Bango show that only 5 countries in the Top 10 for browsing are also in the Top 10 for payments – USA, UK, Spain, Portugal and South Africa. 

Here are the reasons why one country may be a much better candidate for selling mobile content than another:

• Disposable income – the more disposable income people have the more they will spend on content.
• Ease of paying for content – can users easily pay on their mobile bill with one-click payment?
• There are cheap, flat-rate data plans that make browsing the mobile web affordable.

Being successful is not just about identifying the hot markets to focus on.  Here are some thoughts on what you also need to:

• Price according to the market – a $5 game in the US may only be affordable at half the price in a country like South Africa
• Get your content in front of your targeted audience using affordable mobile marketing programs.  This could be on-portal advertsing, search marketing through Yahoo! or Google, mobile advertising on third-party sites and SMS campaigns.

You don’t need all of these factors to have a market worth targeting. A classic example is South Africa, where the majority of the population don’t have large disposable incomes, but are avid mobile browsers and content consumers. For them, the only way they can get onto the internet is using their phones and they love it.

Do you have any other factors that you think influence a market? Let us know. Bango is always here to help if you need any advice.

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