Billing on Mobile

Probably not but some doubts are now circulating as to whether it makes sense to focus all your efforts on selling mobile content through app stores.

John Strand of Strand Consult, who’s been advising mobile operators on strategy for many years, is once again making us all sit up and question:

Is Apple’s App Store really such a large success as the media write, or is it simply one of the many solutions that are being overhyped?

Here’s what John Strand says:

“If you were to evaluate Apple’s App Store and the cash flow it generates, compared to the global market for premium mobile applications, our analyses show that the value of the premium mobile services market in Norway is larger than the total global value of the premium services being sold via Apple’s App Store. In Norway, the population of 4.3 million people spent 120 million Euro on premium mobile services.”

He has a point, don’t focus on developing apps for just one handset as you’ll be missing out on the wider market. Also is developing an app the right thing? There’s a great article over on Mobile Marketer: Choose wisely: Mobile application or Web site? which is definitely worth reading if you’re unsure which route to go down.

If you want to build a revenue stream from your digital content though then it’s important to cover as many handsets, on as many networks and countries as you can. That’s where Bango mobile billing can help you….