AT&T data plan for smartphones
If rumours are true, then we can all expect to see more consumers in the USA browsing the web from their smartphone and making purchases soon. According to The Boy Genius Report from September AT&T will provide customers with a suitable data plan for their smartphone.
The high cost of data has long been known to reduce the number of consumers browsing the web from their phone. Reports have shown that people are reluctant to browse, buy or download because of the high data charges and the failure of operators to successfully promote and sell separate add-on data plans to their customers.
In contrast, AT&T has shown that customers with iPhones browse the web far more frequently and that part of the reason can be attributed to the included data plan – it removes the risk of running up high costs. By providing all smartphones with data, AT&T are opening up the full potential of the web to their smartphone customers – a good thing for all.
Some of the other operators are already starting to follow a similar path, further accelerating growth in web browsing from mobile phones. It removes consumer fear of excessive charges and encourages them to browse and buy more. Bango Payment is already optimized to deliver the highest sales conversion rates from smartphones to give you the maximum benefit from AT&T’s decision. Removing blockers to browsing also allows mobile advertising to grow quicker, generating additional revenues for operators and brands alike. Bango Analytics is the most accurate way to measure these mobile marketing campaigns, especially as consumers switch their smartphone connection between their operator network and wifi.
