Billing on Mobile

This was the thinking behind Touchnote’s innovative mobile application, which allows people to create and mail cards using their mobiles, from anywhere in the world. The application launched in 2009 after Raam Tahkar, CEO of Touchnote, realized there was a gap in the market and uses in-app billing to charge their customers.

In a recent conversation with Raam, he explained that the idea of Touchnote was born from a simple business model: Capitalize on the billion of photos being taken with camera phones and stored on social networks, such as Facebook.

What a great idea, people love to share photos with friends and family. Touchnote’s application is available on the Nokia Ovi store and Apple app store and soon on others. Cards can be mailed to anywhere in the world from £1.49.

When Touchnote were looking to monetize their application, there were limited in-app billing solutions. They decided to use Bango for in-app billing, as it offered a quick and easy integration, enabling them to charge their customers anywhere in the world.

Touchnote is now one of the most popular applications within the Ovi Store and Apple app store. As they say there’s an app for everything and Touchnote proves that if you spot a gap for an app, you can be a winner!

You can read the full Touchnote case study here