Bango has released a new white paper “Make money from you mobile apps” which aims to provide an overview of the mobile application marketplace and how application developers can capitalize on this opportunity. This is a summary of what you will learn: Overview of the current mobile application marketplace Best practices for making the most [...]
There’s great news for O2’s 21 million strong customer base who can now all benefit from the industries fastest single-click Payforit payment experience – thanks to Bango. This includes the wide range of smartphones and significant number of Apple iPhone, Windows Phone and Palm Pre users connecting over O2’s internet gateways. Customers with smartphones that [...]
Probably not but some doubts are now circulating as to whether it makes sense to focus all your efforts on selling mobile content through app stores. John Strand of Strand Consult, who’s been advising mobile operators on strategy for many years, is once again making us all sit up and question: Is Apple’s App Store [...]
It comes as no surprise that Nokia will not have operator billing when it launches its Ovi App Store next month to a potential market of 50 million users on 25 devices (read the story in The Washington Post). Nokia had originally said that it would offer operator billing in nine countries including the US. [...]
There were some great questions posed by content providers wanting to understand the US mobile opportunity at the Bango webinar last week and we thought it would be great to share these with everyone. Questions – The US Opportunity webinar, 21 April (Watch a recording here) Q: Does AT&T allow payment via credit card through Bango? A: [...]
Yesterday Research In Motion launched its BlackBerry App World, in response to Apple’s App Store and expects approximately 1,000 applications to be posted on the store this week, including applications from the New York Times, Shazam, Bloomberg, Gameloft, Lonely Planet and MTV. But with strong price competition amongst the Apple App Store’s 25,000 apps, doubts [...]
Some recent stats from Bango show that only 5 countries in the Top 10 for browsing are also in the Top 10 for payments – USA, UK, Spain, Portugal and South Africa. Here are the reasons why one country may be a much better candidate for selling mobile content than another: Disposable income – the more [...]
App Stores for mobile phones do seem to be flavor of the month, judging by the announcements at Mobile World Congress this month. Along came Apple and launched a highly successful iPhone App Store and now nearly all the major handset vendors – Nokia, RIM, Google to name a few – have or are jumping [...]
Yet more bandages are being applied to Premium SMS based subscription services with the new rules introduced today by UK regulator PhonepayPlus. The rules (detailed in Regulation of Mobile Phone-paid Services and their Marketing) aim to curb the abuses with subscription services where Premium SMS is the billing method. This will protect consumers from rises [...]
In our experience, not necessarily! When we compare the top 10 countries for mobile web traffic with the top 10 countries for mobile payments, then only 3 countries featured in both lists – the UK, USA and South Africa (November 2008). What’s happening here is that mobile internet growth rates are way higher in countries [...]
