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Bango's Mobile Analytics
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Vanessa Daly
USA, WAP billing, content purchase
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Quiet revolution is taking place in US mobile billing

The best way of understanding the recent changes in mobile billing is to think of the mobile content industry as an oil tanker. Previously, it has been moving in a northerly direction in the Premium SMS sea. But the captain (think of mobile operators here) has given the order and now our oil [...]

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Bango's Mobile Analytics
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bangoandy
WAP billing, content purchase, operator billing
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Are smartphones dumbing down mobile billing?

Gartner research reveals that in Q2 2008, 10.5% of all phones sold worldwide was a Smartphone. While it’s great to see functionality rich browsers on mobile devices along with big screens and fast connections, the problem with emulating PC browsing is that it dumbs down the potential for mobile commerce.

On the mobile web today [...]

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Bango's Mobile Analytics
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martinharris
WAP billing, content purchase, operator billing
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Will France expand its mobile business overseas?

Vive La France! Well as long as you are happy with the French “Gallery”.

France has a unique structure for mobile content with the Walled Gardens of their operator portals surrounded by a Fortified Field called “Gallery”. This is not true off-portal as there is a strict approval procedure which is run by the mobile operators. [...]

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Bango's Mobile Analytics
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Vanessa Daly
WAP billing, content purchase, operator billing
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Are higher payout rates increasing mobile billing volumes?

A basic rule of economics is that if you want to grow the size of the market then you need to make it attractive for people to invest and do business - and by attractive, we are talking about rewarding businesses financially. In the mobile content business, the most effective lever you can apply is [...]