blog by
Bango's Mobile Analytics
 Share this post
sarahkeefe
Premium SMS, USA, WAP billing, content purchase, operator billing, payout rates
1 Comment

Mobile billing Q&As from Bango’s US opportunity webinar

There were some great questions posed by content providers wanting to understand the US mobile opportunity at the Bango webinar last week and we thought it would be great to share these with everyone. 

Questions - The US Opportunity webinar, 21 April (Watch a recording here)

Q: Does AT&T allow payment via credit card through Bango?

A: For any service [...]

blog by
Bango's Mobile Analytics
 Share this post
sarahkeefe
UK, USA, WAP billing, payout rates
No Comments

Mobile billing warning - look beyond the headline payout rates

In this economy, all of us are looking at how we can save money. But we should also be looking at how we can increase revenue.

“Don’t leave money on the table that should be yours,” warned Anil Malhotra, SVP of Marketing at Bango. “Just as a bank may not always pass on interest [...]

blog by
Bango's Mobile Analytics
 Share this post
sarahkeefe
UK, USA, content purchase, payout rates
2 Comments

Does lots of mobile web traffic map onto m-commerce?

In our experience, not necessarily! When we compare the top 10 countries for mobile web traffic with the top 10 countries for mobile payments, then only 3 countries featured in both lists - the UK, USA and South Africa (November 2008).

What’s happening here is that mobile internet growth rates are way higher in countries where [...]

blog by
Bango's Mobile Analytics
 Share this post
sarahkeefe
UK, WAP billing, payout rates
No Comments

UK payout rates approach credit card levels

One of the reasons why the UK mobile content industry is as prosperous and vibrant as it is, is because the mobile operators in this country have increased payout rates over and above other European countries. This encourages content providers to run promotions on these networks as they receive a better return on their [...]