There were some great questions posed by content providers wanting to understand the US mobile opportunity at the Bango webinar last week and we thought it would be great to share these with everyone. Questions – The US Opportunity webinar, 21 April (Watch a recording here) Q: Does AT&T allow payment via credit card through Bango? A: [...]
By our Technology Correspondent – Dickie Siskin. 1 April 2009: Following the recent frenzy caused by recent announcements of LTE network technology and App Store, the mobile industry continues to push the technology boundaries with an announcement that looks set to revolutionise the mobile payments industry. A new form of fast and reliable mobile payments [...]
If you are looking for a mobile billing solution and think that Premium SMS is the obvious choice for selling your mobile content then it’s probably worth taking a closer look at what other options you have. There are two things to bear in mind: What’s the user experience going to be? A poor experience [...]
Yet more bandages are being applied to Premium SMS based subscription services with the new rules introduced today by UK regulator PhonepayPlus. The rules (detailed in Regulation of Mobile Phone-paid Services and their Marketing) aim to curb the abuses with subscription services where Premium SMS is the billing method. This will protect consumers from rises [...]
The MMA code of conduct for mobile marketing provides a robust framework for the industry to follow. This means that all off-deck services sold in the US need to be MMA compliant. The code of conduct has recently been extended to mobile web services and WAP billing systems such as Bango’s mobile billing platform. Here’s [...]
Verizon has been hiitting the news a lot recently. This past week , the US’s No. 2 mobile operator has been the subject of a “will they, won’t they?” question on charging their subscribers for sending text messages. The plan was to charge $0.03 each, something that caused wide consternation in the mobile industry, particularly [...]
The plague of Premium SMS, apart from the current spate of law suits in America, is the high refund levels experienced by content providers. This has been a necessary evil when there wasn’t another way to buy digital content on the mobile phone but now there is an alternative! This alternative is WAP billing where [...]
Premium SMS has been gradually replaced by a WAP billing experience for mobile content purchases says Bango, which processed its 4 millionth Payforit transaction in August 2008. With many of the UK’s largest mobile content providers – including The Sun, Gameloft and Sony BMG – using Bango to provide Payforit mobile billing, this migration was [...]
