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Bango's Mobile Analytics
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admin
App stores, UK, USA, WAP billing
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How many Androids does it take to change a mobile market?

…at least five evidently – and you’re right it’s not funny, especially if you are a mobile app developer trying to build and maintain apps for the growing smartphone market. Google recently revealed high levels of fragmentation in their Android platform and has now announced their own Nexus One handset that uses yet another version [...]

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Bango's Mobile Analytics
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admin
Payforit, UK, WAP billing, content purchase, iPhone, operator billing
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O2 smartphone customers benefit from seamless single-click billing with Bango

There’s great news for O2’s 21 million strong customer base who can now all benefit from the industries fastest single-click Payforit payment experience – thanks to Bango. This includes the wide range of smartphones and significant number of Apple iPhone, Windows Phone and Palm Pre users connecting over O2’s internet gateways.

Customers with smartphones [...]

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Bango's Mobile Analytics
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Vanessa Daly
UK, USA, WAP billing, iPhone, operator billing
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Wi-Fi: A challenge with great rewards

The popularity of Smartphones and high end  mobile devices, such as Blackberries,  the Apple iPhone, Nokia Series, means that Wi-Fi is appearing more frequently as a user connection method accross a range of handsets. In fact  Bango has recently released some stats showing that over 20% of people visiting web sites to purchase content using [...]

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Bango's Mobile Analytics
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sarahkeefe
UK, USA, content purchase
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Apple goes heads to head with RIM over app stores

Yesterday Research In Motion launched its BlackBerry App World, in response to Apple’s App Store and expects approximately 1,000 applications to be posted on the store this week, including applications from the New York Times, Shazam, Bloomberg, Gameloft, Lonely Planet and MTV.

But with strong price competition amongst the Apple App Store’s 25,000 [...]

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Bango's Mobile Analytics
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sarahkeefe
UK, USA, WAP billing, payout rates
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Mobile billing warning - look beyond the headline payout rates

In this economy, all of us are looking at how we can save money. But we should also be looking at how we can increase revenue.

“Don’t leave money on the table that should be yours,” warned Anil Malhotra, SVP of Marketing at Bango. “Just as a bank may not always pass on interest [...]

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Bango's Mobile Analytics
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sarahkeefe
Payforit, Premium SMS, UK, USA, WAP billing, operator billing
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Premium SMS failure rate points to need for WAP billing

If you are looking for a mobile billing solution and think that Premium SMS is the obvious choice for selling your mobile content then it’s probably worth taking a closer look at what other options you have. There are two things to bear in mind:

What’s the user experience going to be?  A poor experience will [...]

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Bango's Mobile Analytics
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sarahkeefe
Premium SMS, UK, WAP billing, content purchase
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PhonepayPlus aims to limit abuse with Premium SMS subscriptions

Yet more bandages are being applied to Premium SMS based subscription services with the new rules introduced today by UK regulator PhonepayPlus.

The rules (detailed in Regulation of Mobile Phone-paid Services and their Marketing) aim to curb the abuses with subscription services where Premium SMS is the billing method. 

This will protect consumers from rises in [...]

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Bango's Mobile Analytics
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sarahkeefe
UK, USA, content purchase, payout rates
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Does lots of mobile web traffic map onto m-commerce?

In our experience, not necessarily! When we compare the top 10 countries for mobile web traffic with the top 10 countries for mobile payments, then only 3 countries featured in both lists - the UK, USA and South Africa (November 2008).

What’s happening here is that mobile internet growth rates are way higher in countries where [...]

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Bango's Mobile Analytics
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sarahkeefe
UK, WAP billing, payout rates
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UK payout rates approach credit card levels

One of the reasons why the UK mobile content industry is as prosperous and vibrant as it is, is because the mobile operators in this country have increased payout rates over and above other European countries. This encourages content providers to run promotions on these networks as they receive a better return on their [...]