blog by
Bango's Mobile Analytics
sarahkeefe
UK, USA, content purchase, payout rates
3 Comments

Does lots of mobile web traffic map onto m-commerce?

In our experience, not necessarily! When we compare the top 10 countries for mobile web traffic with the top 10 countries for mobile payments, then only 3 countries featured in both lists - the UK, USA and South Africa (November 2008).

What’s happening here is that mobile internet growth rates are way higher in countries where [...]

blog by
Bango's Mobile Analytics
sarahkeefe
UK, WAP billing, payout rates
No Comments

UK payout rates approach credit card levels

One of the reasons why the UK mobile content industry is as prosperous and vibrant as it is, is because the mobile operators in this country have increased payout rates over and above other European countries. This encourages content providers to run promotions on these networks as they receive a better return on their [...]