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Bango's Mobile Analytics
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App stores, UK, USA, WAP billing
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How many Androids does it take to change a mobile market?

…at least five evidently – and you’re right it’s not funny, especially if you are a mobile app developer trying to build and maintain apps for the growing smartphone market. Google recently revealed high levels of fragmentation in their Android platform and has now announced their own Nexus One handset that uses yet another version [...]

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Bango's Mobile Analytics
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iPhone, USA, WAP billing
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More US consumers arriving on the mobile web soon

If rumours are true, then we can all expect to see more consumers in the USA browsing the web from their smartphone and making purchases soon. According to The Boy Genius Report from September AT&T will provide customers with a suitable data plan for their smartphone. The high cost of data has long been known [...]

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Bango's Mobile Analytics
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Vanessa Daly
iPhone, operator billing, UK, USA, WAP billing
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Wi-Fi: A challenge with great rewards

The popularity of Smartphones and high end  mobile devices, such as Blackberries,  the Apple iPhone, Nokia Series, means that Wi-Fi is appearing more frequently as a user connection method accross a range of handsets. In fact  Bango has recently released some stats showing that over 20% of people visiting web sites to purchase content using [...]

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Bango's Mobile Analytics
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Vanessa Daly
content purchase, operator billing, USA, WAP billing
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Nokia drops operator billing from Ovi App Store launch

It comes as no surprise that Nokia will not have operator billing when it launches its Ovi App Store next month to a potential market of 50 million users on 25 devices (read the story in The Washington Post). Nokia had originally said that it would offer operator billing in nine countries including the US. [...]

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Bango's Mobile Analytics
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Vanessa Daly
content purchase, operator billing, payout rates, Premium SMS, USA, WAP billing
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Mobile billing Q&As from Bango’s US opportunity webinar

There were some great questions posed by content providers wanting to understand the US mobile opportunity at the Bango webinar last week and we thought it would be great to share these with everyone.  Questions – The US Opportunity webinar, 21 April (Watch a recording here) Q: Does AT&T allow payment via credit card through Bango? A: [...]

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Bango's Mobile Analytics
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Vanessa Daly
content purchase, UK, USA
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Apple goes heads to head with RIM over app stores

Yesterday Research In Motion launched its BlackBerry App World, in response to Apple’s App Store and expects approximately 1,000 applications to be posted on the store this week, including applications from the New York Times, Shazam, Bloomberg, Gameloft, Lonely Planet and MTV. But with strong price competition amongst the Apple App Store’s 25,000 apps, doubts [...]

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Bango's Mobile Analytics
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Vanessa Daly
payout rates, UK, USA, WAP billing
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Mobile billing warning – look beyond the headline payout rates

In this economy, all of us are looking at how we can save money. But we should also be looking at how we can increase revenue. “Don’t leave money on the table that should be yours,” warned Anil Malhotra, SVP of Marketing at Bango. “Just as a bank may not always pass on interest rate [...]

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Bango's Mobile Analytics
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Vanessa Daly
operator billing, Payforit, Premium SMS, UK, USA, WAP billing
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Premium SMS failure rate points to need for WAP billing

If you are looking for a mobile billing solution and think that Premium SMS is the obvious choice for selling your mobile content then it’s probably worth taking a closer look at what other options you have. There are two things to bear in mind: What’s the user experience going to be?  A poor experience [...]

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Bango's Mobile Analytics
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Vanessa Daly
Premium SMS, USA, WAP billing
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MMA compliance provides WAP billing with robust framework

The MMA code of conduct for mobile marketing provides a robust framework for the industry to follow. This means that all off-deck services sold in the US need to be MMA compliant. The code of conduct has recently been extended to mobile web services and WAP billing systems such as Bango’s mobile billing platform. Here’s [...]

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Bango's Mobile Analytics
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Vanessa Daly
content purchase, payout rates, UK, USA
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Does lots of mobile web traffic map onto m-commerce?

In our experience, not necessarily! When we compare the top 10 countries for mobile web traffic with the top 10 countries for mobile payments, then only 3 countries featured in both lists – the UK, USA and South Africa (November 2008). What’s happening here is that mobile internet growth rates are way higher in countries [...]