The best way of understanding the recent changes in mobile billing is to think of the mobile content industry as an oil tanker. Previously, it has been moving in a northerly direction in the Premium SMS sea. But the captain (think of mobile operators here) has given the order and now our oil tanker is [...]
The news today from Bango that it has seen a four-fold increase in WAP billing transactions in the US over the last 3 months confirms that the US is finally realizing the benefits of WAP billing over Premium SMS. So why is WAP billing proving so popular? WAP billing delivers a more transparent payment experience [...]
