There were some great questions posed by content providers wanting to understand the US mobile opportunity at the Bango webinar last week and we thought it would be great to share these with everyone. Questions – The US Opportunity webinar, 21 April (Watch a recording here) Q: Does AT&T allow payment via credit card through Bango? A: [...]
Some recent stats from Bango show that only 5 countries in the Top 10 for browsing are also in the Top 10 for payments – USA, UK, Spain, Portugal and South Africa. Here are the reasons why one country may be a much better candidate for selling mobile content than another: Disposable income – the more [...]
App Stores for mobile phones do seem to be flavor of the month, judging by the announcements at Mobile World Congress this month. Along came Apple and launched a highly successful iPhone App Store and now nearly all the major handset vendors – Nokia, RIM, Google to name a few – have or are jumping [...]
In this economy, all of us are looking at how we can save money. But we should also be looking at how we can increase revenue. “Don’t leave money on the table that should be yours,” warned Anil Malhotra, SVP of Marketing at Bango. “Just as a bank may not always pass on interest rate [...]
If you are looking for a mobile billing solution and think that Premium SMS is the obvious choice for selling your mobile content then it’s probably worth taking a closer look at what other options you have. There are two things to bear in mind: What’s the user experience going to be? A poor experience [...]
Yet more bandages are being applied to Premium SMS based subscription services with the new rules introduced today by UK regulator PhonepayPlus. The rules (detailed in Regulation of Mobile Phone-paid Services and their Marketing) aim to curb the abuses with subscription services where Premium SMS is the billing method. This will protect consumers from rises [...]
The MMA code of conduct for mobile marketing provides a robust framework for the industry to follow. This means that all off-deck services sold in the US need to be MMA compliant. The code of conduct has recently been extended to mobile web services and WAP billing systems such as Bango’s mobile billing platform. Here’s [...]
The best way of understanding the recent changes in mobile billing is to think of the mobile content industry as an oil tanker. Previously, it has been moving in a northerly direction in the Premium SMS sea. But the captain (think of mobile operators here) has given the order and now our oil tanker is [...]
Gartner research reveals that in Q2 2008, 10.5% of all phones sold worldwide was a Smartphone. While it’s great to see functionality rich browsers on mobile devices along with big screens and fast connections, the problem with emulating PC browsing is that it dumbs down the potential for mobile commerce. On the mobile web today [...]
This has to be sweet music to any mobile apps developer. The news is that the Google Apps store on the T-Mobile G1 phone will payout a whooping 70% of revenue (see Google Releases Details On Android Market; Will Split Revenues Between Developers And Carriers). This is groundbreaking for mobile billing and the mobile content [...]
