Verizon has been hiitting the news a lot recently. This past week , the US’s No. 2 mobile operator has been the subject of a “will they, won’t they?” question on charging their subscribers for sending text messages. The plan was to charge $0.03 each, something that caused wide consternation in the mobile industry, particularly [...]
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Oct 16
martinharris
Vive La France! Well as long as you are happy with the French “Gallery”. France has a unique structure for mobile content with the Walled Gardens of their operator portals surrounded by a Fortified Field called “Gallery”. This is not true off-portal as there is a strict approval procedure which is run by the mobile operators. [...]
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Oct 09
Vanessa Daly
A basic rule of economics is that if you want to grow the size of the market then you need to make it attractive for people to invest and do business – and by attractive, we are talking about rewarding businesses financially. In the mobile content business, the most effective lever you can apply is [...]
The plague of Premium SMS, apart from the current spate of law suits in America, is the high refund levels experienced by content providers. This has been a necessary evil when there wasn’t another way to buy digital content on the mobile phone but now there is an alternative! This alternative is WAP billing where [...]
One of the reasons why the UK mobile content industry is as prosperous and vibrant as it is, is because the mobile operators in this country have increased payout rates over and above other European countries. This encourages content providers to run promotions on these networks as they receive a better return on their marketing [...]
The news today from Bango that it has seen a four-fold increase in WAP billing transactions in the US over the last 3 months confirms that the US is finally realizing the benefits of WAP billing over Premium SMS. So why is WAP billing proving so popular? WAP billing delivers a more transparent payment experience [...]
There’s been a big change to the UK WAP billing standard, Payforit, with all UK subscribers now pre-checked for marketing opt-ins after a billing transaction. The marketing opt-in is presented to the consumer as a “check box” once a purchase is confirmed, and enables the consumer to receive relevant marketing messages, sent to their phone. [...]
In an entry posted on the Official Android developer blog, Google announced Android Market, a content deployment channel that will allow users to find and install new software. Google mobile platform program manager Eric Chu said that the Android Market will be open to all third-party developers – good news for the developer community. Interestingly, [...]
Premium SMS has been gradually replaced by a WAP billing experience for mobile content purchases says Bango, which processed its 4 millionth Payforit transaction in August 2008. With many of the UK’s largest mobile content providers – including The Sun, Gameloft and Sony BMG – using Bango to provide Payforit mobile billing, this migration was [...]
