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Bango's Mobile Analytics
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Anil Malhotra
App stores, Mobile apps, in-app billing
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Don’t re-invent the wheel - Let’s see how the WAC process works…..

The idea of creating a channel to market across a large and unified customer base is clearly attractive. The operator-backed Wholesale Application Community is an attempt to achieve this, according to the media read-out, to “rebalance” the domination of Google and Apple in app delivery. WAC appears to have started off on the right [...]

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Bango's Mobile Analytics
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Vanessa Daly
App stores, BlackBerry, Nokia Ovi Store, iPhone, in-app billing
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Filling the gap with a mobile app…

This was the thinking behind Touchnote’s innovative mobile application, which allows people to create and mail cards using their mobiles, from anywhere in the world. The application launched in 2009 after Raam Tahkar, CEO of Touchnote, realized there was a gap in the market and uses in-app billing to charge their customers.

In a recent [...]

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Bango's Mobile Analytics
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admin
App stores, iPhone, operator billing
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Pieces of apps m’hearties… mobile piracy impacts donkeys and fish…

Selling your mobile app could not be simpler, you just send it over to your favourite App Store and it gets published to millions of eager consumers – it’s all part of the App Stores 30% revenue share. They take care of all the complex stuff such as secure app delivery and rights management [...]

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Bango's Mobile Analytics
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Vanessa Daly
UK, USA, WAP billing, iPhone, operator billing
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Wi-Fi: A challenge with great rewards

The popularity of Smartphones and high end  mobile devices, such as Blackberries,  the Apple iPhone, Nokia Series, means that Wi-Fi is appearing more frequently as a user connection method accross a range of handsets. In fact  Bango has recently released some stats showing that over 20% of people visiting web sites to purchase content using [...]

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Vanessa Daly
App stores, WAP billing, content purchase
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Is the App Store bubble about to burst?

Probably not but some doubts are now circulating as to whether it makes sense to focus all your efforts on selling mobile content through app stores.

John Strand of Strand Consult, who’s been advising mobile operators on strategy for many years, is once again making us all sit up and question:

Is Apple’s App Store really [...]

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Vanessa Daly
UK, USA, content purchase
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Apple goes heads to head with RIM over app stores

Yesterday Research In Motion launched its BlackBerry App World, in response to Apple’s App Store and expects approximately 1,000 applications to be posted on the store this week, including applications from the New York Times, Shazam, Bloomberg, Gameloft, Lonely Planet and MTV.

But with strong price competition amongst the Apple App Store’s 25,000 [...]

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