The popularity of Smartphones and high end mobile devices, such as Blackberries, the Apple iPhone, Nokia Series, means that Wi-Fi is appearing more frequently as a user connection method accross a range of handsets. In fact Bango has recently released some stats showing that over 20% of people visiting web sites to purchase content using [...]
Probably not but some doubts are now circulating as to whether it makes sense to focus all your efforts on selling mobile content through app stores.
John Strand of Strand Consult, who’s been advising mobile operators on strategy for many years, is once again making us all sit up and question:
Is Apple’s App Store really [...]
It comes as no surprise that Nokia will not have operator billing when it launches its Ovi App Store next month to a potential market of 50 million users on 25 devices (read the story in The Washington Post). Nokia had originally said that it would offer operator billing in nine countries including the [...]
There were some great questions posed by content providers wanting to understand the US mobile opportunity at the Bango webinar last week and we thought it would be great to share these with everyone.
Questions - The US Opportunity webinar, 21 April (Watch a recording here)
Q: Does AT&T allow payment via credit card through Bango?
A: For any service [...]
Some recent stats from Bango show that only 5 countries in the Top 10 for browsing are also in the Top 10 for payments - USA, UK, Spain, Portugal and South Africa.
Here are the reasons why one country may be a much better candidate for selling mobile content than another:
Disposable income – the more disposable income [...]
In this economy, all of us are looking at how we can save money. But we should also be looking at how we can increase revenue.
“Don’t leave money on the table that should be yours,” warned Anil Malhotra, SVP of Marketing at Bango. “Just as a bank may not always pass on interest [...]
Yet more bandages are being applied to Premium SMS based subscription services with the new rules introduced today by UK regulator PhonepayPlus.
The rules (detailed in Regulation of Mobile Phone-paid Services and their Marketing) aim to curb the abuses with subscription services where Premium SMS is the billing method.
This will protect consumers from rises in [...]
The MMA code of conduct for mobile marketing provides a robust framework for the industry to follow. This means that all off-deck services sold in the US need to be MMA compliant. The code of conduct has recently been extended to mobile web services and WAP billing systems such as Bango’s mobile billing platform.
Here’s [...]
In our experience, not necessarily! When we compare the top 10 countries for mobile web traffic with the top 10 countries for mobile payments, then only 3 countries featured in both lists - the UK, USA and South Africa (November 2008).
What’s happening here is that mobile internet growth rates are way higher in countries where [...]
The best way of understanding the recent changes in mobile billing is to think of the mobile content industry as an oil tanker. Previously, it has been moving in a northerly direction in the Premium SMS sea. But the captain (think of mobile operators here) has given the order and now our oil [...]
