The popularity of Smartphones and high end mobile devices, such as Blackberries, the Apple iPhone, Nokia Series, means that Wi-Fi is appearing more frequently as a user connection method accross a range of handsets. In fact Bango has recently released some stats showing that over 20% of people visiting web sites to purchase content using [...]
By our Technology Correspondent – Dickie Siskin. 1 April 2009: Following the recent frenzy caused by recent announcements of LTE network technology and App Store, the mobile industry continues to push the technology boundaries with an announcement that looks set to revolutionise the mobile payments industry. A new form of fast and reliable mobile payments [...]
Some recent stats from Bango show that only 5 countries in the Top 10 for browsing are also in the Top 10 for payments – USA, UK, Spain, Portugal and South Africa. Here are the reasons why one country may be a much better candidate for selling mobile content than another: Disposable income – the more [...]
In this economy, all of us are looking at how we can save money. But we should also be looking at how we can increase revenue. “Don’t leave money on the table that should be yours,” warned Anil Malhotra, SVP of Marketing at Bango. “Just as a bank may not always pass on interest rate [...]
The best way of understanding the recent changes in mobile billing is to think of the mobile content industry as an oil tanker. Previously, it has been moving in a northerly direction in the Premium SMS sea. But the captain (think of mobile operators here) has given the order and now our oil tanker is [...]
Vive La France! Well as long as you are happy with the French “Gallery”. France has a unique structure for mobile content with the Walled Gardens of their operator portals surrounded by a Fortified Field called “Gallery”. This is not true off-portal as there is a strict approval procedure which is run by the mobile operators. [...]
A basic rule of economics is that if you want to grow the size of the market then you need to make it attractive for people to invest and do business – and by attractive, we are talking about rewarding businesses financially. In the mobile content business, the most effective lever you can apply is [...]
The plague of Premium SMS, apart from the current spate of law suits in America, is the high refund levels experienced by content providers. This has been a necessary evil when there wasn’t another way to buy digital content on the mobile phone but now there is an alternative! This alternative is WAP billing where [...]
One of the reasons why the UK mobile content industry is as prosperous and vibrant as it is, is because the mobile operators in this country have increased payout rates over and above other European countries. This encourages content providers to run promotions on these networks as they receive a better return on their marketing [...]
Premium SMS has been gradually replaced by a WAP billing experience for mobile content purchases says Bango, which processed its 4 millionth Payforit transaction in August 2008. With many of the UK’s largest mobile content providers – including The Sun, Gameloft and Sony BMG – using Bango to provide Payforit mobile billing, this migration was [...]
