The best way of understanding the recent changes in mobile billing is to think of the mobile content industry as an oil tanker. Previously, it has been moving in a northerly direction in the Premium SMS sea. But the captain (think of mobile operators here) has given the order and now our oil [...]
Vive La France! Well as long as you are happy with the French “Gallery”.
France has a unique structure for mobile content with the Walled Gardens of their operator portals surrounded by a Fortified Field called “Gallery”. This is not true off-portal as there is a strict approval procedure which is run by the mobile operators. [...]
A basic rule of economics is that if you want to grow the size of the market then you need to make it attractive for people to invest and do business - and by attractive, we are talking about rewarding businesses financially. In the mobile content business, the most effective lever you can apply is [...]
The plague of Premium SMS, apart from the current spate of law suits in America, is the high refund levels experienced by content providers. This has been a necessary evil when there wasn’t another way to buy digital content on the mobile phone but now there is an alternative!
This alternative is WAP billing where consumers [...]
One of the reasons why the UK mobile content industry is as prosperous and vibrant as it is, is because the mobile operators in this country have increased payout rates over and above other European countries. This encourages content providers to run promotions on these networks as they receive a better return on their [...]
Premium SMS has been gradually replaced by a WAP billing experience for mobile content purchases says Bango, which processed its 4 millionth Payforit transaction in August 2008. With many of the UK’s largest mobile content providers - including The Sun, Gameloft and Sony BMG - using Bango to provide Payforit mobile billing, this migration was [...]
