blog by
Bango's Mobile Analytics
sarahkeefe
Premium SMS, WAP billing, operator billing
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Verizon 3-cent ruling great news for mobile marketing

Verizon has been hiitting the news a lot recently. This past week , the US’s No. 2 mobile operator has been the subject of a “will they, won’t they?” question on charging their subscribers for sending text messages.

The plan was to charge $0.03 each, something that caused wide consternation in the mobile [...]


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blog by
Bango's Mobile Analytics
sarahkeefe
Payforit, WAP billing
No Comments

Payforit expands marketing opt-ins to all networks

There’s been a big change to the UK WAP billing standard, Payforit, with all UK subscribers now pre-checked for marketing opt-ins after a billing transaction. The marketing opt-in is presented to the consumer as a “check box” once a purchase is confirmed, and enables the consumer to receive relevant marketing messages, sent to their phone. [...]


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