blog by
Bango's Mobile Analytics
 Share this post
Vanessa Daly
operator billing, Premium SMS, WAP billing
No Comments

Verizon 3-cent ruling great news for mobile marketing

Verizon has been hiitting the news a lot recently. This past week , the US’s No. 2 mobile operator has been the subject of a “will they, won’t they?” question on charging their subscribers for sending text messages. The plan was to charge $0.03 each, something that caused wide consternation in the mobile industry, particularly [...]

Share:
  • E-mail this story to a friend!
  • Print this article!
  • Digg
  • Technorati
  • LinkedIn
  • StumbleUpon
  • Facebook
  • del.icio.us
  • Google
  • Linkter
  • Furl
  • Ma.gnolia
  • description
  • blogmarks
  • Mixx
blog by
Bango's Mobile Analytics
 Share this post
Vanessa Daly
Payforit, WAP billing
No Comments

Payforit expands marketing opt-ins to all networks

There’s been a big change to the UK WAP billing standard, Payforit, with all UK subscribers now pre-checked for marketing opt-ins after a billing transaction. The marketing opt-in is presented to the consumer as a “check box” once a purchase is confirmed, and enables the consumer to receive relevant marketing messages, sent to their phone. [...]

Share:
  • E-mail this story to a friend!
  • Print this article!
  • Digg
  • Technorati
  • LinkedIn
  • StumbleUpon
  • Facebook
  • del.icio.us
  • Google
  • Linkter
  • Furl
  • Ma.gnolia
  • description
  • blogmarks
  • Mixx