Karen Webster from PYMNTS.COM recently interviewed Anil Malhotra, SVP of Marketing and Co-founder of Bango. Listen to their discussion on this podcast around mobile payments, how mobile app developers can make money from their mobile apps and the findings from the recently published Bango white paper. Don’t miss the opportunity to learn about: The best [...]
Bango has released a new white paper “Make money from you mobile apps” which aims to provide an overview of the mobile application marketplace and how application developers can capitalize on this opportunity. This is a summary of what you will learn: Overview of the current mobile application marketplace Best practices for making the most [...]
The idea of creating a channel to market across a large and unified customer base is clearly attractive. The operator-backed Wholesale Application Community is an attempt to achieve this, according to the media read-out, to “rebalance” the domination of Google and Apple in app delivery. WAC appears to have started off on the right lines, [...]
There’s great news for O2’s 21 million strong customer base who can now all benefit from the industries fastest single-click Payforit payment experience – thanks to Bango. This includes the wide range of smartphones and significant number of Apple iPhone, Windows Phone and Palm Pre users connecting over O2’s internet gateways. Customers with smartphones that [...]
Selling your mobile app could not be simpler, you just send it over to your favourite App Store and it gets published to millions of eager consumers – it’s all part of the App Stores 30% revenue share. They take care of all the complex stuff such as secure app delivery and rights management etc. [...]
The popularity of Smartphones and high end mobile devices, such as Blackberries, the Apple iPhone, Nokia Series, means that Wi-Fi is appearing more frequently as a user connection method accross a range of handsets. In fact Bango has recently released some stats showing that over 20% of people visiting web sites to purchase content using [...]
Yesterday Research In Motion launched its BlackBerry App World, in response to Apple’s App Store and expects approximately 1,000 applications to be posted on the store this week, including applications from the New York Times, Shazam, Bloomberg, Gameloft, Lonely Planet and MTV. But with strong price competition amongst the Apple App Store’s 25,000 apps, doubts [...]
By our Technology Correspondent – Dickie Siskin. 1 April 2009: Following the recent frenzy caused by recent announcements of LTE network technology and App Store, the mobile industry continues to push the technology boundaries with an announcement that looks set to revolutionise the mobile payments industry. A new form of fast and reliable mobile payments [...]
A basic rule of economics is that if you want to grow the size of the market then you need to make it attractive for people to invest and do business – and by attractive, we are talking about rewarding businesses financially. In the mobile content business, the most effective lever you can apply is [...]
The news today from Bango that it has seen a four-fold increase in WAP billing transactions in the US over the last 3 months confirms that the US is finally realizing the benefits of WAP billing over Premium SMS. So why is WAP billing proving so popular? WAP billing delivers a more transparent payment experience [...]
