A basic rule of economics is that if you want to grow the size of the market then you need to make it attractive for people to invest and do business - and by attractive, we are talking about rewarding businesses financially. In the mobile content business, the most effective lever you can apply is [...]
The news today from Bango that it has seen a four-fold increase in WAP billing transactions in the US over the last 3 months confirms that the US is finally realizing the benefits of WAP billing over Premium SMS.
So why is WAP billing proving so popular? WAP billing delivers a more transparent payment experience where [...]
