blog by
Bango's Mobile Analytics
sarahkeefe
UK, USA, content purchase, payout rates
3 Comments

Does lots of mobile web traffic map onto m-commerce?

In our experience, not necessarily! When we compare the top 10 countries for mobile web traffic with the top 10 countries for mobile payments, then only 3 countries featured in both lists - the UK, USA and South Africa (November 2008).

What’s happening here is that mobile internet growth rates are way higher in countries where [...]


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blog by
Bango's Mobile Analytics
bangoandy
WAP billing, content purchase, operator billing
No Comments

Are smartphones dumbing down mobile billing?

Gartner research reveals that in Q2 2008, 10.5% of all phones sold worldwide was a Smartphone. While it’s great to see functionality rich browsers on mobile devices along with big screens and fast connections, the problem with emulating PC browsing is that it dumbs down the potential for mobile commerce.

On the mobile web today [...]


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blog by
Bango's Mobile Analytics
admin
Payforit, Premium SMS, WAP billing
No Comments

Why WAP billing is replacing Premium SMS

Premium SMS has been gradually replaced by a WAP billing experience for mobile content purchases says Bango, which processed its 4 millionth Payforit transaction in August 2008. With many of the UK’s largest mobile content providers - including The Sun, Gameloft and Sony BMG - using Bango to provide Payforit mobile billing, this migration was [...]


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