Selling your mobile app could not be simpler, you just send it over to your favourite App Store and it gets published to millions of eager consumers – it’s all part of the App Stores 30% revenue share. They take care of all the complex stuff such as secure app delivery and rights management etc. [...]
If rumours are true, then we can all expect to see more consumers in the USA browsing the web from their smartphone and making purchases soon. According to The Boy Genius Report from September AT&T will provide customers with a suitable data plan for their smartphone. The high cost of data has long been known [...]
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Jul 16
Vanessa Daly
The popularity of Smartphones and high end mobile devices, such as Blackberries, the Apple iPhone, Nokia Series, means that Wi-Fi is appearing more frequently as a user connection method accross a range of handsets. In fact Bango has recently released some stats showing that over 20% of people visiting web sites to purchase content using [...]
Some recent stats from Bango show that only 5 countries in the Top 10 for browsing are also in the Top 10 for payments – USA, UK, Spain, Portugal and South Africa. Here are the reasons why one country may be a much better candidate for selling mobile content than another: Disposable income – the more [...]
In this economy, all of us are looking at how we can save money. But we should also be looking at how we can increase revenue. “Don’t leave money on the table that should be yours,” warned Anil Malhotra, SVP of Marketing at Bango. “Just as a bank may not always pass on interest rate [...]
In our experience, not necessarily! When we compare the top 10 countries for mobile web traffic with the top 10 countries for mobile payments, then only 3 countries featured in both lists – the UK, USA and South Africa (November 2008). What’s happening here is that mobile internet growth rates are way higher in countries [...]
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Nov 17
bangoandy
Gartner research reveals that in Q2 2008, 10.5% of all phones sold worldwide was a Smartphone. While it’s great to see functionality rich browsers on mobile devices along with big screens and fast connections, the problem with emulating PC browsing is that it dumbs down the potential for mobile commerce. On the mobile web today [...]
Premium SMS has been gradually replaced by a WAP billing experience for mobile content purchases says Bango, which processed its 4 millionth Payforit transaction in August 2008. With many of the UK’s largest mobile content providers – including The Sun, Gameloft and Sony BMG – using Bango to provide Payforit mobile billing, this migration was [...]
