blog by
Bango's Mobile Analytics
sarahkeefe
Payforit, WAP billing
No Comments

Payforit expands marketing opt-ins to all networks

There’s been a big change to the UK WAP billing standard, Payforit, with all UK subscribers now pre-checked for marketing opt-ins after a billing transaction. The marketing opt-in is presented to the consumer as a “check box” once a purchase is confirmed, and enables the consumer to receive relevant marketing messages, sent to their phone. [...]


Share: E-mail this story to a friend! Print this article! Digg Technorati LinkedIn StumbleUpon Facebook del.icio.us Google Linkter Furl Ma.gnolia description blogmarks Mixx Blue Dot
blog by
Bango's Mobile Analytics
admin
Payforit, Premium SMS, WAP billing
No Comments

Why WAP billing is replacing Premium SMS

Premium SMS has been gradually replaced by a WAP billing experience for mobile content purchases says Bango, which processed its 4 millionth Payforit transaction in August 2008. With many of the UK’s largest mobile content providers - including The Sun, Gameloft and Sony BMG - using Bango to provide Payforit mobile billing, this migration was [...]


Share: E-mail this story to a friend! Print this article! Digg Technorati LinkedIn StumbleUpon Facebook del.icio.us Google Linkter Furl Ma.gnolia description blogmarks Mixx Blue Dot