There’s great news for O2’s 21 million strong customer base who can now all benefit from the industries fastest single-click Payforit payment experience – thanks to Bango. This includes the wide range of smartphones and significant number of Apple iPhone, Windows Phone and Palm Pre users connecting over O2’s internet gateways. Customers with smartphones that [...]
If you are looking for a mobile billing solution and think that Premium SMS is the obvious choice for selling your mobile content then it’s probably worth taking a closer look at what other options you have. There are two things to bear in mind: What’s the user experience going to be? A poor experience [...]
Yet more bandages are being applied to Premium SMS based subscription services with the new rules introduced today by UK regulator PhonepayPlus. The rules (detailed in Regulation of Mobile Phone-paid Services and their Marketing) aim to curb the abuses with subscription services where Premium SMS is the billing method. This will protect consumers from rises [...]
There’s been a big change to the UK WAP billing standard, Payforit, with all UK subscribers now pre-checked for marketing opt-ins after a billing transaction. The marketing opt-in is presented to the consumer as a “check box” once a purchase is confirmed, and enables the consumer to receive relevant marketing messages, sent to their phone. [...]
Premium SMS has been gradually replaced by a WAP billing experience for mobile content purchases says Bango, which processed its 4 millionth Payforit transaction in August 2008. With many of the UK’s largest mobile content providers – including The Sun, Gameloft and Sony BMG – using Bango to provide Payforit mobile billing, this migration was [...]
