There were some great questions posed by content providers wanting to understand the US mobile opportunity at the Bango webinar last week and we thought it would be great to share these with everyone. Questions – The US Opportunity webinar, 21 April (Watch a recording here) Q: Does AT&T allow payment via credit card through Bango? A: [...]
A basic rule of economics is that if you want to grow the size of the market then you need to make it attractive for people to invest and do business – and by attractive, we are talking about rewarding businesses financially. In the mobile content business, the most effective lever you can apply is [...]
One of the reasons why the UK mobile content industry is as prosperous and vibrant as it is, is because the mobile operators in this country have increased payout rates over and above other European countries. This encourages content providers to run promotions on these networks as they receive a better return on their marketing [...]
